Happy Mother’s Day from Vita Liberata

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We don’t know about you, but Mother’s Day is one of our favorite days of the whole year. Yes, we tell our Mom’s we love them as often as we can but today is the day we can take a moment to shout about just how phenomenal our Moms really are! So today we’re saying a big …

Elle Beauty Chat: Getting a Bronze Glow for Summer

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Our lovely Founder and CEO of Vita Liberata, Alyson Hogg was interviewed by ELLE.com.

Stuck between New York and Canada

The life of Vita Liberata founder and CEO Alyson Hogg can get a little crazy, as you can imagine, trying to run a global company! So we’ve decided follow Alyson on her travels around the globe during 2014 – first stop Canada…or so we thought! Alyson Blog Post from Vita Liberata on Vimeo.

How to apply pHenomenal

Practice makes perfect, so watch this video on how to properly apply your pHenomenal Mousse to get your long-lasting bronze results!

The Tan Fit For The Queen

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Last week our Founder & CEO Alyson Hogg, along with her husband Colin Lewis, who is our International Sales Director, travelled to Buckingham Palace to meet the Queen and pick up the Queen’s Award for Enterprise in the category of International Trade. Alyson’s dad shares a birthday with the Queen so they had plenty to …

Interview with CEO, Alyson Hogg

Get to know Alyson Hogg, the strong-minded woman behind the brand, everything Vita Liberata stands for and how it all came about.

New York Drama

The crazy travels continue! Now in New York, our founder and CEO Alyson Hogg is still being thwarted by the weather everywhere she goes! It seems that January 2014 is not the month for travelling across North America – maybe a summer trip in the fabulous US sun is required… Alyson Blog Post 2 from …

Which pHenomenal is for you?

Vita Liberata CEO and Founder, Alyson Hogg explains why pHenomenal is the tan you’ve been waiting for and which shade is meant for you!

The Tanning Mitt – your essential tanning accessory!

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The Vita Liberata Tanning Mitt is a must-have to ensure your tan result is beautifully flawless and completely streak free. In this video, our founder & CEO Alyson Hogg talks you through using a Tanning Mitt correctly and explains how to use it to achieve a perfect finish – even on those awkward areas like …


An average day in the life of Vita Liberata CEO Alyson Hogg – bumping into friends from Sesame Street and Mario Brothers, popping into the the home of Devil Wears Prada and teasing a very exciting chance to win with The BRITs 2014 – this is one vlog you definitely don’t want to miss as …