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So, What Is Advoganic Technology?

We’ve supercharged the organic ingredients in all of our products to give you results that surpass those gained from traditional cosmetic chemicals. We call it Advoganic Technology, you’re welcome. What is Advoganic technology? Advoganic Technology combines cu...

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Alyson Hogg On What It’s Like Being A Woman At The Top | #VLWoman

Want to know what it’s really like being a woman at the top? We sat down with our founder, Alyson Hogg to find out how and why she decided to start Vita Liberata. Why did you decide to start Vita Liberata? It started from an idea that maybe I could pull together man...

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Lea Michele Wears Vita Liberata To The Golden Globes 2018

The Golden Globes returns for another year complete with glamour, Hollywood royalty and a powerful message – ‘time’s up’ for sexual harassment, a statement being endorsed by the entertainment industry’s biggest names such as Vita Liberata fan, Lea Michele. Black was...

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Sarah Hyland And Vanessa Hudgens Glow In Vita Liberata At The Golden Globes 2018

The Golden Globes returned for the 75th year in Beverly Hills last night. Hollywood’s A-list made their biggest statement yet as they graced the star-studded red carpet wearing all-black in support of the #TimesUp movement. Vita Liberata fans Sarah Hyland & Vanessa Hu...

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Get Party Perfect Skin In 3 Easy Steps

It’s time to dust off your LBD and get your glam on as we say hello to party season! The perfect accessory for your Christmas party outfit? A skin-loving glow, of course! And guess what? We’ve got you covered. Whether you’ve got a couple of low-key festi...

Vita Liberata Cruelty Free and Vegan Pin it
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Is Vita Liberata Cruelty Free?

It’s a question we’re often asked: Is Vita Liberata cruelty free? Yes! We’re proud to be cruelty free brand – we have not and never will test on animals. Not only are we animal friendly, our products are also vegetarian and vegan, as well as being ...

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The Victoria’s Secret Angels Glow In Vita Liberata at the Victoria’s Secret Fashion Show 2017

The Angels are back… and preparation is well underway for the most glamorous, and extravagant, pink carpet catwalk show of the year – the Victoria’s Secret Fashion Show 2017! The Victoria’s Secret models will be taking to the runway to present bran...

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About Us

About Us

Alyson Hogg – founder and CEO of Vita Liberata established the brand in 2003, and since then she has been the inspiration behind the brand’s phenomenal success. In 2007, Alyson chose to focus specifically on tanning products, taking an entirely new approach to the industr...

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Try These Top Tips for Glowing Skin This Winter

As the winter nights draw in, the battle for glowing, healthy skin is officially on! The colder months can be harsh on your skin, making it more important than ever to choose hydration-boosting products that care for your whole body. Vita Liberata self tanners promise to ...

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pHenomenal Tan Makes It On To Glamour’s Beauty Power List 2017

All hail pHenomenal 2-3 Week Tan Lotion! Our groundbreaking technologies allowed us to formulate the world’s longest lasting tan when we launched this product 5 years ago – it’s won multiple awards since and remains to be our no.1 best selling self tan. ...