So, What Is Advoganic Technology?

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We’ve supercharged the organic ingredients in all of our products to give you results that surpass those gained from traditional cosmetic chemicals. We call it Advoganic Technology, you’re welcome. What is Advoganic technology? Advoganic Technology combines cutting edge proprietary skin chemistry with highly potent organic botanicals, to fully release their potential, enabling skincare benefits that …

Alyson Hogg On What It’s Like Being A Woman At The Top | #VLWoman

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Want to know what it’s really like being a woman at the top? We sat down with our founder, Alyson Hogg to find out how and why she decided to start Vita Liberata. Why did you decide to start Vita Liberata? It started from an idea that maybe I could pull together many benefits into …

Lea Michele Wears Vita Liberata To The Golden Globes 2018

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The Golden Globes returns for another year complete with glamour, Hollywood royalty and a powerful message – ‘time’s up’ for sexual harassment, a statement being endorsed by the entertainment industry’s biggest names such as Vita Liberata fan, Lea Michele. Black was the colour of choice to support the movement, with celebrities honoring victims of abuse, harassment, marginalization …

Sarah Hyland And Vanessa Hudgens Glow In Vita Liberata At The Golden Globes 2018

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The Golden Globes returned for the 75th year in Beverly Hills last night. Hollywood’s A-list made their biggest statement yet as they graced the star-studded red carpet wearing all-black in support of the #TimesUp movement. Vita Liberata fans Sarah Hyland & Vanessa Hudgens were among the attendees. With simple black gowns all round, eyes were …

Get Party Perfect Skin In 3 Easy Steps

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It’s time to dust off your LBD and get your glam on as we say hello to party season! The perfect accessory for your Christmas party outfit? A skin-loving glow, of course! And guess what? We’ve got you covered. Whether you’ve got a couple of low-key festive gatherings in the diary, or an all-out Christmas …

Is Vita Liberata Cruelty Free?

Vita Liberata Cruelty Free and Vegan Pin it

It’s a question we’re often asked: Is Vita Liberata cruelty free? Yes! We’re proud to be cruelty free brand – we have not and never will test on animals. Not only are we animal friendly, our products are also vegetarian and vegan, as well as being organic, natural and free from all chemicals of concern. Recently, Courtney …

The Victoria’s Secret Angels Glow In Vita Liberata at the Victoria’s Secret Fashion Show 2017

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The Angels are back… and preparation is well underway for the most glamorous, and extravagant, pink carpet catwalk show of the year – the Victoria’s Secret Fashion Show 2017! The Victoria’s Secret models will be taking to the runway to present brand new winged creations, and they’re sure to be looking radiant & glowing thanks …

Try These Top Tips for Glowing Skin This Winter

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As the winter nights draw in, the battle for glowing, healthy skin is officially on! The colder months can be harsh on your skin, making it more important than ever to choose hydration-boosting products that care for your whole body. Vita Liberata self tanners promise to keep your skin nourished AND glowing this winter. With …

pHenomenal Tan Makes It On To Glamour’s Beauty Power List 2017

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All hail pHenomenal 2-3 Week Tan Lotion! Our groundbreaking technologies allowed us to formulate the world’s longest lasting tan when we launched this product 5 years ago – it’s won multiple awards since and remains to be our no.1 best selling self tan. Now, this beauty must-have has made it’s way onto Glamour Magazine’s Power …

Hailee Steinfeld GLOWS in Vita Liberata Body Blur!

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Singer and actress Hailee Steinfeld hit MTV’s Video Music Awards red carpet this weekend, in a flawless Vita Liberata skin finish! Hailee’s Makeup artist, Vincent Oquendo, knows the importance of finishing a red carpet look with perfect skin – “Knowing that Hailee’s dress was a cooler tone, I knew her skin needed to be bronzed to make …