LEADING THE MARKET WITH REVOLUTIONARY, NON TOXIC TANNING

Questions about toxic chemicals in skincare hit the headlines in 2012 and Vita Liberata CEO Alyson Hogg was immediately concerned. Further research by Alyson led to a passionate determination to create a truly non-toxic tanning and skincare range. Alyson says “At first I thought that the concerns were overstated but the more I learnt, the …

BACK TO LONDON FOR OUR PRESS LAUNCH

Alyson flew into London for our ultra plush press launch at the ME by Melia Hotel for two incredibly exciting new collections from Vita Liberata that are about to hit the shelves very soon! NKD SKN is a stunning Luxe Tanning Collection that will be available exclusively at Superdrug, and Skin Respect is our advanced …

“Don’t Be Afraid to Get a Tan with Vita Liberata at the Setai Wall Street”

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These are the words from SunHee Grinnell, Editor of Vanity Fair’s The Beauty Blog, following her visit to The Spa at The Setai Club, Wall Street where she enjoyed a Vita Liberata Spray Tan! The gorgeous Setai Spa is located in the heart of downtown’s diverse and dynamic Financial District, and is designed to lavishly …